You can use this on-page SEO tool to get an overview of how well your content is performing. It will give you a score based on how optimized your content is for search engines. The higher the score, the more optimized it is.
There are hundreds of ranking factors that are used to decide where a website should be placed, and On-page SEO is an important part of that.
You can use the information to see possible problems that might exist on your website and areas where you can improve your content.
Use this on-page SEO tool along with our on-page SEO checklist to improve your search rankings.
Table of Contents
How to use the On-page Seo Tool
Type your web address into the input box above and press the analyze button. The on-page SEO tool will then give you an overview of your site’s information that you can use to spot problems and opportunities. Each section will give you advice on how to fix a problem if one is found.
How can this tool help me?
The on-page SEO tool gives you a report on the health of your website. It will show any potential problems and give advice on how to fix or improve so you can rank higher.
Seo Overview
What is SEO?
When a person searches a term the programmers behind the software want to make sure that the results satisfy search intent. In other words, they want the searcher to find what they are looking for.
Because language can be a confusing thing for a computer to understand, there are techniques we can use to help the software comprehend the meaning behind our content.
This is SEO or Search Engine Optimization.
That’s why online software such as the on-page SEO tool is important because they help us see the errors which would take hours to track down manually.
What is On-page SEO?
On-page SEO is the act of making all the text on a given web page optimized for search engines. This includes ensuring that any keywords that are relevant to a page’s content are within the text and that the length of a title tag and meta descriptions are appropriate.
Optimization doesn’t ensure a good ranking, and the overall goal of on-page SEO is to make the intent of the content clear to the search engines. While the on-page SEO tool can’t solve all of your problems, it can stop you from making mistakes that can cost you time and money.
What is Off-page SEO?
Off-page SEO refers to all the methods, techniques, and strategies that can be used to improve a website’s organic search ranking, not of the site itself. This type of SEO includes any external efforts that can help a site rank higher in search engine rankings – such as producing high-quality content that attracts links from other sites.
Why is On-Page SEO important?
On-page SEO is important if you want to rank well on search engines. This process makes it easier for the SEO bots (scripts that look at your content) to understand what your page is saying.
Without On-page SEO your site might rank for the target keywords that you are not intending or not rank for anything at all.
When Google serves up links it is trying to match the user’s search intent with the best possible match.
What is content optimization?
Content optimization is the process of fine-tuning your blog post or page content to make it as effective as possible. It involves looking at the content and assessing how it will be seen by a reader and the search engines.
What are On-Page SEO Factors?
Some of the information that a search engine looks at when considering your page includes what words are in your text, the images that you use, and what you link to.
The links on your page both internal (other pages on your site) and external links (to other websites) are factors in your ranking. The on-page SEO tool will give you a long list of SEO factors. You can then use the report from the tool together with the SEO tips below for you to use to improve your ranking in the search engines.
What else can affect rankings?
Technical SEO such as site speed can be used to consider a site. Sites with slow loading speed are considered a bad user experience and don’t do as well in rankings.
On-Page Seo Techniques
Below are some on-page optimization tips that you can use to make your site SEO-friendly. You can also use our SEO checklist and the on-page SEO tool audit report on this page
Keyword Research
Keyword research is the process of finding keywords for a website. These are words or phrases that people might use to find your site when they are doing searches on search engines like Google or Bing.
How to pick the right keywords
You’ll want to select keywords that are relative to your website. Generally, you want to look for keywords that have a high search volume but low competition.
However, a technique that is often overlooked is to find low competition and low search volume keywords. If you take several of these related words you can get a decent amount of traffic to a page. This is because keywords that only have 20 or 30 searches a month are often overlooked making them much easier to rank.
Pick 1 main target keyword and up to 3 other secondary targeted keywords. To get some ideas, use the longtail keywords tool to improve your chances to improve rankings. Longtail keywords are usually easier to rank.
Don’t overuse
If you use a keyword too often, it can be seen as overused. Look at the keyword density section in the on-page SEO tool to make sure your keyword to text ratio remains in the right percentage.
Keyword Cannibalization
You should only use a keyword once per page per website. This is because if you try to rank too often for the same keyword the pages will start to compete with each other. This is what is known as keyword cannibalization.
Page Content
Be relevant
Your text needs to be relevant to what the user is searching for. Even though you may need to rearrange a sentence or two to satisfy the on-page SEO you still need to write for humans. Even if you manage to rank without being relevant your visitors won’t stay long.
Bounce rate is the percentage of visitors to a site who leave one page without viewing any other pages. It’s calculated by dividing the number of visits that show only one-page view by the total number of visits. Having this rate too high shows visitors are running away from your site and can affect your Google rank.
Be Thorough
Google has often said content should be comprehensive. This means you should include as much as you think your reader will want to know. If you don’t include information about your topic they want to know they will have to go in search of it anywhere.
Be unique
Search engines like to see high-quality unique content. It wants new information to chew on and it favors valuable content that is fresh.
Even if you are using the same facts on a topic that others are, you need to bring a bit of yourself to it. Make the content your own by putting your own thoughts, experiences, and opinions.
While you won’t be penalized for duplicate content, you probably won’t be rewarded either.
E-A-T
E-A-T is an important concept when it comes to ranking in Google’s search engine results page. The acronym stands for expertise, authoritativeness, and trustworthiness. How trustworthy a webpage is can be determined by how relevant the content on the page is to the topic in question, the level of expertise of the writer, and whether or not there are any hidden agendas in the article.
Meta-Tags
These are bits of code inside a webpage. Now they usually refer to the page title and description and are set by means of a content management system. They are still called meta description or title tags when using SEO language, as a holdover from when all websites were hand-coded.
See the meta-tag section in the on-page SEO tool for more information on the title and description tags.
Title Tag
The post title is the first thing the reader will see. Search engines place great importance on title tags and you should use your primary keyword in the title.
Keep the length of the title between 40 and 70 letters. More than that and the title may get cut off on the Search engine results listings.
The description tag
Meta descriptions are the texts under the titles on the search results page. While this may not affect the ranking directly, it can influence whether or not a user clicks on the link. You should use your main keyword inside the meta description tag.
Headings
Headings are the bolder text which breaks up the paragraphs into sections. Use your keywords in the headings.
Headings run from h1 (most important) to h6 (important but less so). Some blog software such as WordPress will use the title for the h1 tag.
The headings also make the page easier to read. Using a hierarchy of tags can also show links between topics and sub-topics. For example, this section has an h3 tag and is a child of the page content tag which is an h2 tag.
See the headings section in the on-page SEO tool for detailed information about your page’s headings.
Blog Post Content
Your blog post content should be easy to read and scan. It is usually recommended that you have at least 300-600 words on the page.
Google has stated that word length alone is not a factor in ranking. It is easier to include comprehensive information with more words, but a target word count should at best just be a guide.
Links
This section covers linking. While backlinks are an important part of the ranking process, they are not on-page SEO and this article does not cover this information.
Try not to use too many links on one page. A limit of around 30 links on one page is a good rule of thumb. See the links section of the on-page SEO tool to see information about your page’s links. If you are using too many links, it will tell you so.
URL Structure
When considering URLs from an SEO point of view it is important to make the links use an SEO-friendly URL.
Make your links:
- Readable
- Short
- Include Keywords
- Use hyphens to separate the words
- Use HTTPS protocol
- Don’t use stop words (for, in, by, etc.)
Anchor text
Anchor text is the text that you click to activate the link. This text is the promise of what you are going to get when the link is clicked. Use these to boost your internal linking.
Be careful about this text when using links to other sites. Be descriptive and fair, but never use the keywords you want to rank for to link to another site.
The on-page SEO tool can show you anchor text for every link on the page entered.
Internal Linking
Internal links are ones that you place to other pages on your own site. Linking to helpful material that relates to the topic of the page can help your ranking. Add internal links whenever it makes sense to do so.
External Linking
External links, also known as outbound links, are ones to other websites. Linking to helpful authoritative sites can give your SEO score a boost.
Check for Broken Links
Links that don’t work are a bad user experience. You should set up a 404 (this page can not be found) page to handle any bad link requests. Use a broken link checker to look for any links that need fixing.
Images
Images are an important part of your content. They add visual clues to your words. There are a few on-page SEO things to think about when using images. See the image section of the on-page SEO tool report to find information on your page’s photos.
Image Alt Tags
When you post an image on the web, it’s important that you provide the search engines with information about that image. The Alt text (or tag) is one of many pieces of information about an image. The Alt text describes what is in the picture and can be helpful for people who can’t see the image.
Add alt tag descriptions to all your photos and use keywords if appropriate.
Image File Size
Use images that are small in file size or use software to reduce the size.
Use Original Images
Just like text content, search engines favor unique image content. Try to use pictures you took yourself. Avoid using free stock photos as these have likely been overused. If you need to use a free photo do a search by image to see how many times the photo appears in the results.
Use Structured Data
Structured data markup is used to show the content of web pages in search results. The schema.org vocabulary defines more than 800 types of markup, including calendar events, contact information, movie showtimes, recipes, and flights. Faq schema markup is widely used to help site visitors. This may also help with featured snippets.
The on-page SEO tool will tell you if you are already using structured data. There are WordPress plugins to help you with this data. There is other software online is available.
Sharing Buttons
Social media can play a part in traffic to your site. Social sharing can help get backlinks and let people know about your content. Always include ways to make it easy to share your content.
SEO Content Audit
Use the on-page SEO tool and the report that it gives to find ways to improve your rankings. Remember this is a guide and not a quick fix. Seo takes time patience and a lot of studies to get it right, but in the end, can be worth it.